RED (GREEN) MACHINE: Corn-fed cats

Efforts to give the ski industry a greener shade have been slow to progress and met with skeptical stares. Whenever a company makes headlines for implementing an environmentally sustainable practice, one must question: Is this “true-green” or merely “green-wash?” Are said changes actually being implemented, or is it just empty rhetoric designed to elicit valuable PR attention?

One outfit in particular, Big Red Cat Skiing located just a few miles away from Red Resort in Rossland, B.C., has paid close attention to other true-green stewards of the environment, like Aspen Skiing Company. Through implemented policies, Big Red is committed to mitigating skiing’s environmental impact.

Though only in its third year, Big Red Cat Skiing has made its position clear by embarking on a path towards a diminished dependence on petroleum-based fuels.